Customer Personality-
Focused Influencing Skills (CPFI)
Each Customer is Different
What works for one customer may not work for another. However, most of them fall in 4 distinct personality types that have their own likes, dislikes, preferences of what can influence them and what would make them stay away.
Using carefully-guarded techniques from the biggest global companies, the Customer Personality-Focused Influencing (CPFI) methodology can giver you the best advantage to boost your earnings and career.
What this workshop can give you
1.
Understand your own personality type.
2.
How to understand a customer’s personality type in less than 3 minutes.
3.
How to communicate with customers with different personality subtypes and how to influence them with the CPFI methodology.
The CPFI Methodology
1
Opening Skills
2
Probing Skills
3
Key Messages and Selling your Product/Service
4
Objection-handling Skills
5
Closing Skills
Agenda
A 120-minute workshop
Introduction to workshop and Objectives
The 4 main personality subtypes:
- Jungian psychology
- How to identify your own subtype
- How to identify the subtypes quickly in other people
BREAKOUT into the 4 groups:
- Strengths
- Weaknesses
- What factors influence you to make decisions
Customer Personality Focused Influencing
- Opening Skills
- Probing Skills
- Key Messages/Selling factors
- Objection-handling Skills
- Closing Skills
EXERCISE in pairs:
- Choose someone of a different personality subtype
- Using CPFI, try to influence that person or at least take the next step on your product
- Share back with the larger group
Q&A and Recap, Call to Action
Image credits: WTTC Asia Leaders Forum 2019 – The Rise of Asian Cities by World Travel & Tourism Council; Two colleagues collaborating on a laptop in office by Vitaly Gariev; Abu Sufian Haji Ali, Ambassador of Brunei Darussalam to Belgium and Head of Mission of Brunei Darussalam to the European Union by Krum Stoev